Social Media Optimization
Social media optimization (SMO) is a term that refers to a combination of different techniques that are used to promote a business or company. This type of marketing focuses on social networking tools like Facebook, MySpace, or Twitter. Social network sites provide access to a wide variety of people with different backgrounds and interests. People from all over the world join these sites to maintain contact with their friends. SMO matches advertisements with social media users. For example, you can pay to target college students, parents, men, or women.
Interactive Advertising
Interactive advertising describes both online and offline tools that businesses use to recruit potential clients. Offline methods include direct sales calls, interactive television, interactive kiosks, and mobile devices. Email marketing, keyword optimization, blogging, and social networking are some of the online techniques that are used for interactive advertising. You can also choose to use other online methods like video advertising and animations.
Online Public Relations
Public relations help businesses gain exposure and credibility. Businesses employ strategies to connect with the public and ensure that people know what is going on. Companies can present their activities strategically to promote themselves. Online techniques include press releases, article marketing, email marketing, blogs, and syndication.
Viral Marketing
With viral marketing, companies use word-of-mouth and popular social networks to spread awareness of a product. These can be photos, videos, songs, or text messages that capture a viewer's interest or attention. In general, viral marketing techniques will capitalize upon something catchy. These could be parodies of songs, movies, or celebrities. Viral marketing can help a company increase its product or service sales.
Mobile Advertising
Mobile advertising makes use of text messaging. The advantage of this method is that people are likely to read their text messages. A growing number of people have internet-enabled phones and can click directly to a company's website. Mobile advertising is becoming increasingly cost effective.
Ad Serving
Ad serving allows you to be more strategic in how you display your advertisements. This technology allows you to determine what ads make the most money, and you can monitor how all of your advertisements perform. You can use ad serving technology to come up with an effective advertising plans and to increase your efficiency. You can save money by being precise.
Web Analytics
Web analytics include statistical and demographic reports for websites. You can collect data about the number of people visiting your site as well as their personal information. Through web analytics, you can customize your website to expand your markets and to meet the needs of your client base.
